No, it isn't sensible, and is certainly confusing, and that is why you should commit to never using that phrasing from this day forward. It isn't like there is a hardship you have to overcome when using precise language. There are plenty of alternative ways to state the desired objective that are clear and unambiguous:
- The product is now half-priced!
- The item costs half as much!
- The unit comes with a 50% discount!
No, it isn't sensible, and is certainly confusing, and that is why you should commit to never using that phrasing from this day forward. It isn't like there is a hardship you have to overcome when using precise language. There are plenty of alternative ways to state the desired objective that are clear and unambiguous: