This article completely undermines itself by arguing in the conclusion ("Measure what you value") that we can and should measure "meaningful relationships" instead.
> They’re not as easy to measure as engagement, sure, but they can be measured.
I'm afraid that a citation is sorely needed here. There are no real measurements for "meaningful relationships."
In fact, the only proxy metric we have for "meaningful relationships" is engagement!
And, yes, engagement is not a very good proxy metric for meaningful relationships, but since there's no alternative, it's all we've got, so this article is pointless.
> They’re not as easy to measure as engagement, sure, but they can be measured.
I'm afraid that a citation is sorely needed here. There are no real measurements for "meaningful relationships."
In fact, the only proxy metric we have for "meaningful relationships" is engagement!
And, yes, engagement is not a very good proxy metric for meaningful relationships, but since there's no alternative, it's all we've got, so this article is pointless.