I found a pretty good .com a few years ago and this is basically the conclusion I came to when I was trying to decide which matching TLDs to register and which ones are safe to use.
I’m from Canada, so I used the ccTLD for all of my non-public stuff. CIRA seems to be well run.
I was really frustrated by the trendy TLDs, especially the ccTLDs. I felt like I had to register those because anyone willing to use (ex:) .io probably has a high enough risk tolerance they’ll use the name without even considering existing trademarks, etc.. The .io and .co domains are the most frustrating because they’re more expensive than the others.
So I would say relying on .com, .net, and your ccTLD is great advice in terms of TLDs to use, but don’t hesitate to register some of the trendier ones for brand protection because it’s the cheapest thing you can do to discourage others from using the same name.
I’m from Canada, so I used the ccTLD for all of my non-public stuff. CIRA seems to be well run.
I was really frustrated by the trendy TLDs, especially the ccTLDs. I felt like I had to register those because anyone willing to use (ex:) .io probably has a high enough risk tolerance they’ll use the name without even considering existing trademarks, etc.. The .io and .co domains are the most frustrating because they’re more expensive than the others.
So I would say relying on .com, .net, and your ccTLD is great advice in terms of TLDs to use, but don’t hesitate to register some of the trendier ones for brand protection because it’s the cheapest thing you can do to discourage others from using the same name.