Month M + 4: Google shows off $GOOGLE_THING and announces $PARTNER devices
Month M + 9: $PARTNER releases first devices with $GOOGLE_THING support (also supports $INDUSTRY_STANDARD, of course)
Month M + 18: Google disappointed with lack of adoption of $GOOGLE_THING announces first-party products with $GOOGLE_THING support
Month M + 24: Google's internal team working on first-party $GOOGLE_THING products dissolved
Month M + 36: $PARTNER announces future products will no longer support $GOOGLE_THING due to lack of demand
Month M + 48: Google removes all mentions of $GOOGLE_THING from their websites, docs, etc.
Month M + 4: Google shows off $GOOGLE_THING and announces $PARTNER devices
Month M + 9: $PARTNER releases first devices with $GOOGLE_THING support (also supports $INDUSTRY_STANDARD, of course)
Month M + 18: Google disappointed with lack of adoption of $GOOGLE_THING announces first-party products with $GOOGLE_THING support
Month M + 24: Google's internal team working on first-party $GOOGLE_THING products dissolved
Month M + 36: $PARTNER announces future products will no longer support $GOOGLE_THING due to lack of demand
Month M + 48: Google removes all mentions of $GOOGLE_THING from their websites, docs, etc.