Offering a great developer experience (DX) when building e-commerce sites is core to their strategy. DX was a key reason why they beat Squarespace in the early e-commerce days: developers preferred building Shopify sites over Squarespace sites.
It's in Shopify's best interest to maintain that developer love and Remix can help with that. Here are two hypothetical situations to highlight that point:
1. If someone else, say, Swell [1], had better DX than Shopify, we would see Shopify start to lose market share to Swell for the segment of the market where developers can influence the tooling decision (i.e. agencies).
2. If in two years from now, everyone is using Next.js to build e-commerce sites, that would put Vercel (the company behind Next.js) in a good position to promote/partner with other e-commerce providers or build their own e-commerce solution and compete with Shopify.
The developer market segment is important and DX is key there.
It's in Shopify's best interest to maintain that developer love and Remix can help with that. Here are two hypothetical situations to highlight that point:
1. If someone else, say, Swell [1], had better DX than Shopify, we would see Shopify start to lose market share to Swell for the segment of the market where developers can influence the tooling decision (i.e. agencies).
2. If in two years from now, everyone is using Next.js to build e-commerce sites, that would put Vercel (the company behind Next.js) in a good position to promote/partner with other e-commerce providers or build their own e-commerce solution and compete with Shopify.
The developer market segment is important and DX is key there.
[1] https://www.swell.is/