I feel there's a difference between copy-catting an upstart vs. a competitor that already outclassed you. The latter is kind of admitting defeat :).
But regardless, what's really annoying here is that this new mode of interaction is pushed so hard that it hides away and starves out the "traditional" one. It's like these companies don't understand we're no longer in an era of a single social networking platform. I don't come to YouTube or Facebook to get more TikTok - I'm fine with getting TikTok on TikTok, I come to YouTube for actual longer-form videos, to Facebook for posts and groups, etc. Seeing YT, FB and IG pushing "shorts"/"reels" in my face only makes me visit them less.
But regardless, what's really annoying here is that this new mode of interaction is pushed so hard that it hides away and starves out the "traditional" one. It's like these companies don't understand we're no longer in an era of a single social networking platform. I don't come to YouTube or Facebook to get more TikTok - I'm fine with getting TikTok on TikTok, I come to YouTube for actual longer-form videos, to Facebook for posts and groups, etc. Seeing YT, FB and IG pushing "shorts"/"reels" in my face only makes me visit them less.