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I've called this the public apology ritual. In the minds of the angry mob, the person is irredeemable and should suffer the worst fate (in our society that might entail being "canceled"... shunned).

They don't WANT to forgive them, or provide them with any redemption. Regardless of the apology, you will use it to push back further. Look for any hole in the apology to point to. If that fails, criticize the apology for being too late, or only to save face... in any case, make sure to proclaim that you're even more angry after the apology.

I'm not saying people should never apologize, but I get sick of this whole routine and all the acting. People will always just do what they want and it will just be based on a knee jerk sense of how much they like you.



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