The TTL is assigned by the administrator for the zone where the data originates. While short TTLs can be used to minimize caching, and a zero TTL prohibits caching, the realities of Internet performance suggest that these times should be on the order of days for the typical host. If a change can be anticipated, the TTL can be reduced prior to
the change to minimize inconsistency during the change, and then increased back to its former value following the change.
The TTL is assigned by the administrator for the zone where the data originates. While short TTLs can be used to minimize caching, and a zero TTL prohibits caching, the realities of Internet performance suggest that these times should be on the order of days for the typical host. If a change can be anticipated, the TTL can be reduced prior to the change to minimize inconsistency during the change, and then increased back to its former value following the change.
and http://www.ietf.org/rfc/rfc1912.txt:
1-5 days are typical values.