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“D&D has never been more popular, and we have really great fans and engagement,” Williams began. “But the brand is really under monetised.” - The CEO a month ago


So, first thing we do is piss off all our most ardent customers...


Really cannot stress enough how little Hasbro corporate would care if the hardcore D&D market were rounded up and shot immediately. They'd probably pay to have it happen if they could wrangle it from a project-management standpoint.




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