True - but OTOH, most serious vegetarians haven't eaten any meat-based products in a long time. And after a long time of not eating meat, I can imagine that your preferences adjust and you actually think that the alternatives taste better than "real" meat? I mean, I only tried a vegetarian/vegan diet for a few weeks (thanks to my wife insisting we do it), and even after this short time, I started being slightly disgusted by products oozing with animal fat - especially when having to clean the frying pan after preparing some burgers...