We'd look at an objective function of LTV to CAC ratio.
We'd ignore everything below a certain absolute MRR.
We'd also ignore anything below a certain MRR growth rate.
The ones we'd typically look at as an investor are: MRR/ARR, Churn, CAC and TLV.
TLV would be total lifetime value which includes the monthly revenue * months given churn.
CAC would be the advertisement cost.
This basically means, how much $ are you spending to make what total $ per customer, and how what is the volume.
We'd look at an objective function of LTV to CAC ratio.
We'd ignore everything below a certain absolute MRR.
We'd also ignore anything below a certain MRR growth rate.
The ones we'd typically look at as an investor are: MRR/ARR, Churn, CAC and TLV.
TLV would be total lifetime value which includes the monthly revenue * months given churn.
CAC would be the advertisement cost.
This basically means, how much $ are you spending to make what total $ per customer, and how what is the volume.