The problem is in messaging. The whole point of the OSI was that the FSF was too ideological to be appealing to most businesses. The problem, is that the ideological angle is the point. The OSI would have never pitched the GPL, and the FSF would have never pitched the MIT license.
When you release software under a license that makes approximately zero demands of the other party, the other party won't respect your software. When you release software under a license that makes even low effort demands of the user, like reciprocation, they will.
The MIT license is a FSF certified "Free Software" license, it provides all of the "Essential Freedoms". The MIT is not "copyleft" like GPL is but copyleft is not the same thing as free software.
Once again, that's not the point. The ideology required to promote copyleft licenses at all is the point. The OSI's standpoint is that you can distribute software that provides the user with their freedom. The FSF's standpoint is that you are ethically obligated to.
When you release software under a license that makes approximately zero demands of the other party, the other party won't respect your software. When you release software under a license that makes even low effort demands of the user, like reciprocation, they will.