Or could just have one person go through the top 10 free versions of existing offering and make a page showing taxpayers how to avoid paying the "upgrade offer" for each service.
Also highlight the companies that offer free state returns as well.
I get that, but I'm also opposed to the idea of a middleman with no value-add for what is purely a government process. The IRS should offer the baseline service and then third parties can add value where they see fit.
Also highlight the companies that offer free state returns as well.