To me that's a whole different game, since the fact of being in a truck greatly limits the quality and variety of food and service you can offer. But I think it can be a good business, with less costs. The main problem with food trucks is that you can't sell alcoholic beverages, so you'll lose the most important part of your income.
Edit: To add to my previous point: A person who can be a successful food truck entrepreneur would probably make a much better return investing his skill and money into a non-food venture. Food trucks are expensive, for the price you need to pay to get that business going, you could buy the equipment needed to start a more lucrative business.
> Food trucks are expensive, for the price you need to pay to get that business going, you could buy the equipment needed to start a more lucrative business
not really, if the skills of the owner is essential to the business (which is true for a foodtruck). You won't be hiring a chef, you will be doing the work yourself.
I would argue food truck business is less capital intensive than opening the equivalent restaurant.
Yes, I also meant for the food truck owner to do the work himself. Still, it's a lot of money to invest, even if it's much less than opening a restaurant. The owner could invest that money and his skills into another type of business and be better off.
Edit: To add to my previous point: A person who can be a successful food truck entrepreneur would probably make a much better return investing his skill and money into a non-food venture. Food trucks are expensive, for the price you need to pay to get that business going, you could buy the equipment needed to start a more lucrative business.