I mean, after UpStart, Mir, Unity, I really feel it's only a matter of time till they realize it's pointless to play the not invented here game and just adopt FlatPak.

I think their main reason is trying to get their own intellectual property on the map and to be the gatekeeper for the snap store which could become lucrative when paid apps ever become a thing.

But as with their previous not invented here enterprises, nobody else is interested and they're just wasting money.