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> Twitter has been completely worthless anyway for promoting my Substack channel. In their Dashboard, it doesn't even show up in the top five referers.

It's always been very difficult to get people to leave Twitter. This is why their ad business is worth so little. Advertisers pay for clicks, and Twitter just doesn't deliver them very well.



Google is in the enviable position of advertising X to a queue of X-seeking people. For almost all X.

Most other advert platforms try to say “hey mate over here, stop your trail of thought and look at this…”

TV and radio says “ha gotcha now let me force this ad down your throat”


Maybe they should people purchase things within twitter.




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