Yeah to me it's less that it's dead and more that it's clearly not sustainable without a new business model. Blue is a total flop, and you can tell from the ads they're running now that their ad revenue must be way down. And they needed to grow revenue significantly after the acquisition because of the debt structuring, but it seems like a certainty they've done the opposite.

So it's not that it's dead today, but how long can they make it like this?