Twitter's moat was and is network effect and having a critical mass of humans interacting through them. It was never about tech as such.
But Musk seems, knowingly or unknowingly, to be systematically pissing off Twitter's users. The blue tick shenanigans and conflating it with paid membership, pissing off advertisers, the bots problem that was never addressed, promoting himself at the cost of business, his covert/overt approval of extreme right wing tweets, so on and so forth.
There's only so much crap users can tolerate. A bunch of users have left for Mastodon, and a few more are doing so after he banned Substack links. Once a good chunk of core and influential content creators leave Twitter it'll get overwhelmed with bots and advertisers and will set of a negative spiral.
But Musk seems, knowingly or unknowingly, to be systematically pissing off Twitter's users. The blue tick shenanigans and conflating it with paid membership, pissing off advertisers, the bots problem that was never addressed, promoting himself at the cost of business, his covert/overt approval of extreme right wing tweets, so on and so forth.
There's only so much crap users can tolerate. A bunch of users have left for Mastodon, and a few more are doing so after he banned Substack links. Once a good chunk of core and influential content creators leave Twitter it'll get overwhelmed with bots and advertisers and will set of a negative spiral.