Curious as why you think it is noise? My feeling, which may be wrong, is the stuff happening right now is going to have a massive impact and in this moment of chaos a new order is being formed.
The combination of tech layoffs, dams breaking at corporate labs who tried to control this stuff, random people getting amazing new powers to build weird ideas, and a new programming paradigm really makes this year feel like one for the history books.
There is a lot of other stuff happening right now that may or may not have a massive impact. Dominating the front page like this is just tilting the attention economy too much for everybody who hasn't bought into the hype bubble.