> new users can be intimidated by the information overload
The learn to use it? There's now a reverse trend in appliances: they use to be simple, now they are quite complicated, see washing machines, yet people handle it.
Some learn it, some don't. If your only goal is to get 100% of humanity to spend as much time as possible on your website, no matter if that's good for them or not, you need to make your app addicting even to people with no attention span.
Of course. "Intuitive" is just an excuse. Software now typically relies on some form of lock-in (subscription alone is a soft form of one), so acquiring new users is a priority. Appliances... they had their simplification trend too, and now they're getting complex again because you have to use smartphone apps to control them - but all the extra confusion is worth it, as the audience is already sort of captive (approximately everyone needs a fridge and a washing machine), and the app offers a whole new dimension of lock-in and abuse. What it doesn't offer is usability, of course.
The learn to use it? There's now a reverse trend in appliances: they use to be simple, now they are quite complicated, see washing machines, yet people handle it.