> If you want the best of both worlds (although this sounds like what you are already doing), I'd suggest hosting your own server, but then using Amazon SES as the outbound email relay. Amazon's outbound costs are very very cheap, and that's what you need the reputation for anyways.
The only thing I'm actually interested in is sending transactional email. I actually think paying a managed provider for it is the most pragmatic approach, but it seems like the existing providers are all pushing the limits of charging what the market will bear and, based purely on subjective info I've seen online, the margins aren't even close to anything resembling fair value (for me).
If there wasn't so much business and technical complexity related to bringing your own IPs, the $10k ish (?) it costs to buy a /24 starts to look like a reasonable expense when put alongside the pricing of a lot of email sending services.
The only thing I'm actually interested in is sending transactional email. I actually think paying a managed provider for it is the most pragmatic approach, but it seems like the existing providers are all pushing the limits of charging what the market will bear and, based purely on subjective info I've seen online, the margins aren't even close to anything resembling fair value (for me).
If there wasn't so much business and technical complexity related to bringing your own IPs, the $10k ish (?) it costs to buy a /24 starts to look like a reasonable expense when put alongside the pricing of a lot of email sending services.