Came here to recommend this book too. There’s a lot of great advice in it.

Here are some critical questions to ask yourself:

1. Do potential customers know they have a problem?

2. Do they already have a makeshift solution?

3. Do they have a budget to spend on a better solution?

Thank you for this one.

Haven’t read it, but despite doing engineering and product work for decades I’m always grateful for books like this as there is always more to learn! Looks great!

Any other must haves in this category?

The Right It: https://www.albertosavoia.com/therightit.html

Michele Hansens "Deploy Empathy" is an excellent complementary to The Mom Test.