It's only a pro-privacy move if you completely trust Apple (the mandatory 3rd party approver) both now and in the future to be pro-privacy. The minute their growth slows and the shareholders demand changes, the pro-privacy can go out the window, and they've got the advertisers wet dream ready and waiting, reserved exclusively for them. Corporations are profit-seeking entities by design, and leadership who doesn't act in the best interest of the shareholders (i.e. profit seekers) will be removed and replaced by leadership who does.