As someone who has been involved in product line naming a number of times, it's something that's simultaneously fun, a PITA, and probably rarely makes much of a difference--especially for non-consumer products.
One in particular I was very involved with was a pretty good name but ended up as something that could have been confused with something else that became pretty popular for a time and various other branding associated with the name ended up being dropped relatively soon. (And the product itself was essentially redone from the ground up fairly soon as well.) The name had essentially nothing to do with anything.
One in particular I was very involved with was a pretty good name but ended up as something that could have been confused with something else that became pretty popular for a time and various other branding associated with the name ended up being dropped relatively soon. (And the product itself was essentially redone from the ground up fairly soon as well.) The name had essentially nothing to do with anything.