All true. But it isn't the Marginal User (Marl) that's the issue.
It's the dev managers that pursue him. In the quest for quarterly metrics.
Building a use base of interested committed users is not done that way. It's done by providing value, having short training videos, getting word-of-mouth referrals, continuing to provide value month after month.
Ok that isn't maybe as profitable. In a big company the pressure for profitable is perhaps even more grinding and inhumane than in a smaller company. At some point your entire product gets reduced to a number at some executive level, and your fate is inevitably sealed by metrics.
In a small company, a startup even, management is 1 level deep or shallower and you can have goal, ambitions, a vision of your product and your user that exceeds "show them another ad". And you can communicate that to whomever is budgeting your group.
It's the dev managers that pursue him. In the quest for quarterly metrics.
Building a use base of interested committed users is not done that way. It's done by providing value, having short training videos, getting word-of-mouth referrals, continuing to provide value month after month.
Ok that isn't maybe as profitable. In a big company the pressure for profitable is perhaps even more grinding and inhumane than in a smaller company. At some point your entire product gets reduced to a number at some executive level, and your fate is inevitably sealed by metrics.
In a small company, a startup even, management is 1 level deep or shallower and you can have goal, ambitions, a vision of your product and your user that exceeds "show them another ad". And you can communicate that to whomever is budgeting your group.