"Great" is subjective, when you use objective data, the reality is: not so much, besides they don't really make their own games, they buy studios/publishers and acquire IPs
They managed to kill Halo, they bought Rare in 2002 only to slack off for 2 decades
They still struggle to sell consoles despite having infinite cash and having spent an obscene amount in marketing
They launched 2 SKUs this gen, yet they couldn't release 1st party games for couple years, despite having bought a plethora of studios
Players have chosen, why should they still manage to buy their way in? They proved they are incompetent and incapable of moving the industry forward (even HW, proprietary storage expansion, same mistake as Sony's PSVIta era, generic controller vs Dualshock 5's gyro,haptic,speaker)
2 SKUs this gen, this is a out of touch move, they couldn't even anticipate the obvious mobile/handheld market boom (genshin), they are busy trying to buy their way in, it makes them in-flexible (rare W pun)
Honestly, both Valve / Nintendo (let's not forget that they also plan to buy Valve, according to the leaked email), are better the way they are, an acquisition by anyone would be a stupid idea and a huge mistake, for both companies and for the consumer
And let's not forget how they fucked up their Surface brand too, let's stop trying to put Microsoft everywhere
And let's not mention how horrible the Microsoft Store still is today
They managed to kill Halo, they bought Rare in 2002 only to slack off for 2 decades
They still struggle to sell consoles despite having infinite cash and having spent an obscene amount in marketing
They launched 2 SKUs this gen, yet they couldn't release 1st party games for couple years, despite having bought a plethora of studios
Players have chosen, why should they still manage to buy their way in? They proved they are incompetent and incapable of moving the industry forward (even HW, proprietary storage expansion, same mistake as Sony's PSVIta era, generic controller vs Dualshock 5's gyro,haptic,speaker)
2 SKUs this gen, this is a out of touch move, they couldn't even anticipate the obvious mobile/handheld market boom (genshin), they are busy trying to buy their way in, it makes them in-flexible (rare W pun)
Honestly, both Valve / Nintendo (let's not forget that they also plan to buy Valve, according to the leaked email), are better the way they are, an acquisition by anyone would be a stupid idea and a huge mistake, for both companies and for the consumer
And let's not forget how they fucked up their Surface brand too, let's stop trying to put Microsoft everywhere
And let's not mention how horrible the Microsoft Store still is today