That's...genius.

It's not a bug, it's a feature. People have done crazier things! Didn't Steve Jobs once say that part of the reason he named the company Apple was because it would be before Atari in the phone book? [1]

1: https://www.macworld.com/article/673923/why-is-apple-called-...).

Not just in the phone books. Ever wonder why the stock ticker has two A’s?

If you’re picking stocks by order of the alphabet you deserve what you get.

Which, incidentally, was a tremendous return.

Once upon a time, stocks were listed alphabetically in something called newspapers.