Please, yes, this. Both for marketing, and products, and data.
The reason they don't do this is because of politics. People want power, and they do that by gathering larger numbers of reports. The method you're proposing means distributing power among small groups and teams, which can only work when it's done from the very beginning of the company's lifecycle (i.e. people will not have to give up reports/power to make it happen).
The reason they don't do this is because of politics. People want power, and they do that by gathering larger numbers of reports. The method you're proposing means distributing power among small groups and teams, which can only work when it's done from the very beginning of the company's lifecycle (i.e. people will not have to give up reports/power to make it happen).