They mention that “mobile-first companies killed companies that weren’t mobile-first”, can anyone point to a good example? My memory is that “mobile first” was a big hype cycle. A few years later everyone fired their native mobile teams because they realised most businesses don’t actually need a mobile app.
Agreed with this sentiment. I personally find it funny that Craigslist is still very much alive and kicking, and is my go-to for apartment hunting amongst other things, despite an underwhelming mobile experience and a design that hasn't been updated in literally decades.
