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It was easy for me to spot the why, so I'll distill it.

Once a market is saturated and business growth can't continue by selling more of the product(see microwaves), growth occurs through M&A(consolidation) or reducing costs(eg: removing the moisture sensor). The author reflects on the microwave market having single supplier Midea as an example of the former, and their removal of the moisture sensor as an example of the latter.

Naturally, the author asks, "what are the incentives that create these behaviors?" They identify the economic structure as the proximal cause of these incentives. Thus concluding that the economic structure that creates microwave markets ultimately concludes in the creation of the shitty microwaves.

The author extrapolates this to the multicooker market a la InstantPot - a bonus predictive why InstantPot will get shitty soon.



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