Keeping the mom&pop look is important for what? | Hacker News

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		philh on April 19, 2012 \| parent \| context \| favorite \| on: Redesign: Users: Thrilled. Conversion Rates: Up. S... Keeping the mom&pop look is important for what?

sunkencity on April 19, 2012 [–]

Trust. The mom&pop look properly executed is the perfect carrier to convey honesty and earnestness.

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