One comment on the amount of time you've looked at the new redesign over. A pattern I've noticed with A/B testing more radical redesigns is that there's often a dip/level track for the first week or two - followed by another more radical jump (in either direction :-) in the following month.
I'd be interested if you see something similar as the month progresses.
Also - a question not directly related to the new design - but I'm curious :-)
On either home page design there's no social proof info (testimonials, number of users, total #bingo cards made, etc.). Which intrigues me since it's something that pretty much always has a positive affect in my experience (which, I admit, is largely in sites fairly different from BCC). In once case we got a twenty-something% increase in conversion in the checkout process by adding in some targeted quotes on value-received/money-saved on the final "give me your money" pages.
This seems like such an obvious thing that you've probably tried it already. Is there a reason you didn't go for it?
I'd be interested if you see something similar as the month progresses.
Also - a question not directly related to the new design - but I'm curious :-)
On either home page design there's no social proof info (testimonials, number of users, total #bingo cards made, etc.). Which intrigues me since it's something that pretty much always has a positive affect in my experience (which, I admit, is largely in sites fairly different from BCC). In once case we got a twenty-something% increase in conversion in the checkout process by adding in some targeted quotes on value-received/money-saved on the final "give me your money" pages.
This seems like such an obvious thing that you've probably tried it already. Is there a reason you didn't go for it?