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Amazon is less of a storefront and more of a logistics business. If Temu or anyone else seriously offered competition to take Amazon’s sales, I imagine they’d just pivot to offering Temu delivery.

Amazons core model is to try a million different things and see what sticks. That’s why they’re horrible at some things, and “ok” at others. They never really double down and deliver a truly amazing experience. The UI is so so. There are ads everywhere. Their electronic devices are pretty third rate toys to give to your 8 year old instead of a more expensive iPad. Even Prime Video mostly looks like shit compared to Netflix, though they do end up copying their interface.



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