Thats a bit of a pessimistic if realistic take. Advertising in its ideal form is meant to inform you of something that could improve your life (happiness, productivity, health, etc...). It could conceivably be "let the consumer know that our product solves their problems that competitors can't solve or for a cheaper cost." Of course, cutting corners leads to more profits for less effort, so that's what often happens.
Ethically speaking, ads simply shouldn't be manipulating us at all, just informing us of something that might be useful.
Although, the sharing of useful information is different than an advertisement, entirely, so such a thing wouldn't be called an ad.
Wikipedia exists to share information and inform us of something we might find useful. It doesn't need to be pushed on anyone. It just needs to exist in the open.
Anytime something is brought to you that you didn't ask for, demanding your attention, there is motive behind why it's being done, be it a coworker pitching a tool to you trying to get buy-in and force a decision they want to be made in their favor, a flyer of sales happening at the grocery store that's delivered to your door on Sunday, or the blinking square ad impression telling you that if you just give up some of your money, they will provide you with a service that will make you feel like you're making progress on something (and then you'll convince yourself that's true even if it's not because nobody likes to admit they made a mistake and wasted time and/or money).
Ads are forced upon us, telling us something, and there is so much motive behind why it's being done, people will spend millions to make sure you see it. Even if it's just a tidbit of info, selling no product, whoever is motivated enough to pay a lot of money for you to see it, has motive to push an agenda which you seeing that info stands to benifet from. It's still manipulation. It's not possible to be ethical.
The only example of real world ethical advertising I can think of, would be the million dollar webpage. A webpage of pixels purchased to show an ad, that you have to willingly make the decision to navigate to and look at, and that website no longer exists, which proves my point pretty well imo
That isn't right. When the Wright Brothers went on tour to advertise their new contraption called the airplane, that was advertising, and it wasn't manipulation. Maybe someone could have argued they were just selling snake oil back then, but in retrospect.
Ideally speaking of course, there is room to advertise stuff. Like advertising a vaccine so you don't get sick or die; sure the vaccine maker is also going to make money on giving you that vaccine, but it is still an ad that might be "ehtical."
Sure, no motive or financial incentive to do so at all...
> The brothers contacted the United States Department of War, the British War Office and a French syndicate on October 19, 1905. The U.S. Board of Ordnance and Fortification replied on October 24, 1905, specifying they would take no further action "until a machine is produced which by actual operation is shown to be able to produce horizontal flight and to carry an operator."
> The brothers turned their attention to Europe, especially France, where enthusiasm for aviation ran high, and journeyed there for the first time in 1907 for face-to-face talks with government officials and businessmen. They also met with aviation representatives in Germany and Britain. Before traveling, Orville shipped a newly built Model A Flyer to France in anticipation of demonstration flights. In France, Wilbur met Frank P. Lahm, a lieutenant in the U.S. Army Aeronautical Division. Writing to his superiors, Lahm smoothed the way for Wilbur to give an in-person presentation to the U.S. Board of Ordnance and Fortification in Washington, DC, when he returned to the U.S. This time, the Board was favorably impressed, in contrast to its previous indifference.
> With further input from the Wrights, the U.S. Army Signal Corps issued Specification 486 in December 1907, inviting bids for construction of a flying machine under military contract.[90] The Wrights submitted their bid in January,[b] and were awarded a contract on February 8, 1908
> In May they went back to Kitty Hawk with their 1905 Flyer to practice for their contracted demonstration flights.
> The brothers' contracts with the U.S. Army and a French syndicate depended on successful public flight demonstrations that met certain conditions. The brothers had to divide their efforts. Wilbur sailed for Europe; Orville would fly near Washington, DC.
This whole thread is classic overthinking. Advertising isn’t a binary good/bad morality thing. It is in many ways subjective. There have been times an ad helped me learn about something that solved a problem or need I have. There have been times where an ad was pushing something that I personally (subjectively) consider to be useless junk.
It depends. Ads aren’t inherently good or evil. Step back from dogma for a second.
> Ethically speaking, ads simply shouldn't be manipulating us at all, just informing us of something that might be useful.
Sure, if that existed in a vacuum, and not in a capitalist economic system where you are rewarded by doing unethical things to generate more profit. In reality, there is no way to successfully deploy ethical advertising. Even if one tried, it could never compete with the ones not being ethical, since they will have higher returns, and infinitely more budget as a result, to make it so your ethical ad is never even shown to a single human eyeball
Ethically speaking, ads simply shouldn't be manipulating us at all, just informing us of something that might be useful.