Renting out the brand and/or selling their soul for clicks is a pretty common path predating the final implosion in a lot of cases. Forbes, National Geographic, and I'm sure countless others.
I had to explain to someone at work the other day that Forbes is just a blogging platform now and Newsweek is a tabloid that's been sold to new owners like 4 times over the last decade. These are not the publications you remember from the 1990s. And yes, there are countless other examples.
