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Matt Levine (of MoneyStuff/BBG) covered the events[1] of the oddness that led up to the eventual layoffs. His perspective seems to convey that the layoffs were not a "AI can replace staff" play but more so... there was a lot of shady (or mis-executed) corporate dealing and the layoffs were tied to Arena losing its license.

The reason behind that license loss is a contradiction between the two sources. TechDirt seems to imply that it was a renegotiation tactic where as Levine seems to imply that it was chaotic at post-Merger Arena and they were just dropping the ball on their debt and licensing obligations. Maybe a little of column A and a little of column B.

[1] https://www.bloomberg.com/opinion/articles/2024-01-23/sports...



There is also the fact that this incarnation of Sports Illustrated is only about 4 years old. The previous company got gutted in 2019. https://www.wsj.com/articles/sports-illustrateds-new-operato...

Whatever existed from 2019-2023 was SI in Name Only. The website was absolute trash. I'm guilty of not having picked up the paper magazine in that timeframe.


This comment should be way higher, the details by Levine reveal much more about the situation.


It really is a shame that some random entity can "rent" the brand name from some holding corporation and pretend to be "Sports Illustrated."




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