You may be interested in the Content Authenticity Initiative’s Content Credentials. The idea seems to be to keep a more-or-less-tamperproof provenance of changes to an image from the moment the light hits the camera’s sensor.
It sounds like the idea is to normalize the use of such an attribution trail in the media industry, so that eventually audiences could start to be suspicious of images lacking attribution.
Adobe in particular seems to be interested in making GenAI-enabled features of its tools automatically apply a Content Credential indicating their use, and in making it easier to keep the content attribution metadata than to strip it out.
It sounds like the idea is to normalize the use of such an attribution trail in the media industry, so that eventually audiences could start to be suspicious of images lacking attribution.
Adobe in particular seems to be interested in making GenAI-enabled features of its tools automatically apply a Content Credential indicating their use, and in making it easier to keep the content attribution metadata than to strip it out.