Their PR narrative is mostly about being an ethical, user-first company. They’ve received a tonne of investment which is spent on expensive to maintain features like AI support in search.
Someone will have to pay the bill and the general attitude when it comes to monetising browsers are adtech partnerships, not subscriptions.
I think he meant to write wolf in sheep's clothing. It probably refers to their user-first marketing in contrast with their privacy issues and imminent enshittification to provide returns on VC money.
