> A company should have every right to deny service
Plenty of utility companies are already being forced to provide service. As the EDPB opinion says, a lot of big tech is
> decisive for participation in social life or access to professional networks, even more so in the presence of lock-in or network effects
> Untargeted advertising pays 90+% less than targeted advertising
I don't think that such a large difference is rational. "Untargeted" advertising can still be based on the content being viewed, just not on surveilling the viewer.
> If they lose money by serving a user content because they denied targeted advertising, they should be able to deny them service or have them pay up.
As I understand it the opinion does not categorically rule this out
> Controllers should ensure that the fee is not such as to inhibit data subjects from making a genuine choice
That is why NOYB also focuses[0] on the fact the the fee is disproportionate:
> The current average revenue for programmatic advertising in the EU is € [1.41] per user - across all websites per month [...] visiting the top 100 websites can already cost more than € [1500] per year if you do not consent to tracking
Plenty of utility companies are already being forced to provide service. As the EDPB opinion says, a lot of big tech is
> decisive for participation in social life or access to professional networks, even more so in the presence of lock-in or network effects
> Untargeted advertising pays 90+% less than targeted advertising
I don't think that such a large difference is rational. "Untargeted" advertising can still be based on the content being viewed, just not on surveilling the viewer.
> If they lose money by serving a user content because they denied targeted advertising, they should be able to deny them service or have them pay up.
As I understand it the opinion does not categorically rule this out
> Controllers should ensure that the fee is not such as to inhibit data subjects from making a genuine choice
That is why NOYB also focuses[0] on the fact the the fee is disproportionate:
> The current average revenue for programmatic advertising in the EU is € [1.41] per user - across all websites per month [...] visiting the top 100 websites can already cost more than € [1500] per year if you do not consent to tracking
---
[0] https://noyb.eu/en/statement-edpb-pay-or-okay-opinion, https://weis2019.econinfosec.org/wp-content/uploads/sites/6/...