That sounds like an artist's network. A lot of podcasts have networks, there are some webcomic networks, etc.
The problem with networks, much like with insurance networks (but kind of backwards), is making sure that the superstars that hit it big and bring in a disproportionate amount of the money don't spin off into a solo career to keep more of the money themselves, while also not making them feel trapped and resentful in a contract jail.
I think that the content from the “old web” that people miss isn’t really superstar quality. It’s more like an extensive nerdy guide on a niche topic. So I wouldn’t anticipate this being a huge issue.
The problem with networks, much like with insurance networks (but kind of backwards), is making sure that the superstars that hit it big and bring in a disproportionate amount of the money don't spin off into a solo career to keep more of the money themselves, while also not making them feel trapped and resentful in a contract jail.