I can imagine two future timelines where facebook turns out big. Facebook could do either:
1. Figure out when people want something and what they want. And insert suggestive ads in people's streams in a way that is not creepy. Or gamble that beyond a token uproar, they will not disturb their equilibrium enough to allow a competitor's toy to slowly siphon their users.
Facebook could also figure out when people are looking to give gifts and aid in that arduous process with targeted coupon/ads.
2. Lobby to become the premier centralized digital consolidated identity provider once governments start to require this due to some misapprehension of how much security such a requirement would bring. With this toehold, Facebook would have more room to control your stream and could insert creepily timely targetted ads. The facebooks of the future may become the synthesis of insurance and big media companies of today.
facebook is already offering facebook offers. Its a great idea.. they know when people's birthdays are on your friends list and some of their relationships. They should offer a personalized deals at these times, dinner or online coupons.
1. Figure out when people want something and what they want. And insert suggestive ads in people's streams in a way that is not creepy. Or gamble that beyond a token uproar, they will not disturb their equilibrium enough to allow a competitor's toy to slowly siphon their users.
Facebook could also figure out when people are looking to give gifts and aid in that arduous process with targeted coupon/ads.
2. Lobby to become the premier centralized digital consolidated identity provider once governments start to require this due to some misapprehension of how much security such a requirement would bring. With this toehold, Facebook would have more room to control your stream and could insert creepily timely targetted ads. The facebooks of the future may become the synthesis of insurance and big media companies of today.