I think it helps if the parents set an example. I grew up in the 90's in a house full of readers, reading was normalized.
Until about age 10 my parents would read to my sisters and I every night. It was part of the bedtime routine. We would gather in my youngest sister's bedroom and my Dad would read a chapter from the book of the week to us before bed. It was mostly stuff like Enid Blighton and Roald Dahl, but I can also remember 'Treasure Island' and '20,000 Leagues under the Sea'.
As we got older it evolved into us reading for ourselves, all of us had a reading light beside our beds and it was normal to read in bed before going to sleep. It essentially became a habit I formed, to this day I still read in bed as an adult.
At least here is Australia, you used to be able to get a lot of things from the local newsagent. I was really interested in computers as a teenager. When my parents would send me to the corner store to grab bread or milk I'd buy a PC Magazine with the spare change and read it cover to cover, some of them would come with neat demo cds etc.
Until about age 10 my parents would read to my sisters and I every night. It was part of the bedtime routine. We would gather in my youngest sister's bedroom and my Dad would read a chapter from the book of the week to us before bed. It was mostly stuff like Enid Blighton and Roald Dahl, but I can also remember 'Treasure Island' and '20,000 Leagues under the Sea'.
As we got older it evolved into us reading for ourselves, all of us had a reading light beside our beds and it was normal to read in bed before going to sleep. It essentially became a habit I formed, to this day I still read in bed as an adult.
At least here is Australia, you used to be able to get a lot of things from the local newsagent. I was really interested in computers as a teenager. When my parents would send me to the corner store to grab bread or milk I'd buy a PC Magazine with the spare change and read it cover to cover, some of them would come with neat demo cds etc.