Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Actually, here in good 'ol socialist Sweden all of our groceries, with a few exceptions, used to look like that up until the end of the 90s. I remember as a kid eating cereals from a big white box with the word "CORNFLAKES" on it in big blue bold letters.


In Germany, one of the grocery store's own products are called "ja!" and sold in white packages with just the logo and the content printed on them.

Example: http://polpix.sueddeutsche.com/polopoly_fs/1.992181.12827258...


Umm, no they didn't. What you're talking about was a particular brand, Blåvitt[1], owned by the Konsum chain of stores. It was a very concious (and successful) marketing strategy, and not some generic non-brand.

[1] http://emmaskok.blogg.se/images/2011/blvitt2_149458969.jpg)




Consider applying for YC's Fall 2026 batch! Applications are open till July 27.

Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: