If there's a social endorsement scheme that doesn't involve real-world identity, I don't see how you won't end up with a situation where Bot_A is counted as legit, being endorsed by Bot_B...Bot_Z
because once Bot_J and Bot_Q are discovered to be bots, then everyone they've authenticated suddenly needs new people to vouch for them.
problem is, how do you figure out someone's a bot? Ah well maybe someone will make an AI tool for that, we humans are too busy doing groceries and putting round cubes into square holes.
Like maybe a website is considered better if it is linked to by other websites? Kinda like research papers... We could call it "Page Rank".
I bet we could get a major university (eg. Stanford) to help fund the initial deployment. I think we should call it a really big silly number, like "Gazillion" to emphasize how much it knows. Obviously this won't have ads, and it should make an explicit point to not be evil....