So if Jodie the expert in fishing works, you try cricket, music, cabbage-patch dolls on the assumption .. the ideation of Jodie worked? Feels like a big assumption that the magic was Jodie, and not the context of fishing.
Ie your "you don't really know what element made it click." above assumed Jodie was the fixed value, no matter what else.
That's what I don't get: I click on lego spam because I like lego, not because Jodie is cool and I love his wordsmithing. That follows on.
I'm probably being thick. Maybe it's because to the recipient Jodie is unique each time? It's "this is the least important part of it" so they don't change it because IT DOESN'T MATTER.
Ie your "you don't really know what element made it click." above assumed Jodie was the fixed value, no matter what else.
That's what I don't get: I click on lego spam because I like lego, not because Jodie is cool and I love his wordsmithing. That follows on.
I'm probably being thick. Maybe it's because to the recipient Jodie is unique each time? It's "this is the least important part of it" so they don't change it because IT DOESN'T MATTER.