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It's truely a race to the bottom. Cold email response rates are already ~1% industry average. Every outbound tool is adding the AI customization, and there is a slew of 'AI sales rep' companies promising more and more personalized spam.

There will likely be rewards at first. An uptick in response rates as most of the market won't recognize emails are AI generated. But because it's trivial to send AI personalized emails at massive scale, your email inbox will become entirely useless.



1% is also about how well this worked, according to the sender's blog post.

10 signups / 970 emails sent


Thats actually a very good rate. 1% conversion rate is drastically different from a 1% response rate


Kinda makes you wonder... why don't they just advertise with those odds?


Because that's an order of magnitude better than what you get from advertising.


Assuming signups = $, true. But not if there's some free trial or something and then you've got a conversion rate on top of that.




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