Unfortunately it turns out that at the end of the day one of the most common values is the love of massive piles of money. Vampires don't catch on fire in sunlight like storybook villains, they will invite themselves in, sidle up beside you, and be your best friend. Then in the moment you are weak they will plunge their fangs in.
Competing with bad actors is very, very hard. They will be fat with investor money, they will give their services away, and commonly they are not afraid to do things like DDOS to raise your costs of operations.
Someone has to pay off the $1 Trillion per year in Interest on the U.S. Federal Debt. Who’s that going to be? Either it’s them or it’s you. At least your grandparents got to live a nice life.
I think GP's comment describes the business model of AdBlock / AdBlock Plus / Ghostery to a tee, and they collectively seem to be bigger in usage and notoriety than uBlock.
Until _that_ company gets overrun by MBAs who are profit-driven then they start injecting ads into the results.
It will come in the vein of "we are personalizing the output and improving responses by linking you with vendors that will solve your problems".