I open emails because I believe you spent time on me, which is precious, so I reply. If an AI generates cold emails, there's no real time spent, making personalization feel deceptive, which is bad for user experience.
AI spam emails will definitely happen on a large scale in the future, but on the optimistic side, we'll have AI assistants to read every email. Personalization won't really matter; it only matters if the marketed service is genuinely useful to me. In the future, if I have a need, my AI will find the best solution by considering many options. Previously, this was time-consuming, but now AI ensures we find the most suitable solution.
No fancy marketing will be needed because AI will filter most of them. In the end, marketers will find that the most efficient way to market is to honestly list out your service/product specs, as AI will compare them. On the other hand, for things I'm not sure I need, AI will help judge if they are indeed useful to me, regardless of how fancy the email/call is. If they are, it will facilitate cooperation; if not, it will skip them.
Therefore, marketing may still have a role: to help you discover things you aren't fully aware you need, and AI will help you decide if you really need them.
AI spam emails will definitely happen on a large scale in the future, but on the optimistic side, we'll have AI assistants to read every email. Personalization won't really matter; it only matters if the marketed service is genuinely useful to me. In the future, if I have a need, my AI will find the best solution by considering many options. Previously, this was time-consuming, but now AI ensures we find the most suitable solution.
No fancy marketing will be needed because AI will filter most of them. In the end, marketers will find that the most efficient way to market is to honestly list out your service/product specs, as AI will compare them. On the other hand, for things I'm not sure I need, AI will help judge if they are indeed useful to me, regardless of how fancy the email/call is. If they are, it will facilitate cooperation; if not, it will skip them.
Therefore, marketing may still have a role: to help you discover things you aren't fully aware you need, and AI will help you decide if you really need them.