I hate dark patterns like everybody else, but I have to say that - despite those - the Ryanair website still seems to me one of the best ones for booking a flight.
It might be because I got accustomed to it, but - while you indeed need to decline extra after extra - the overall process seems sufficiently clear and straightforward, and most of all both the website and the app are quick and bug-free (in my experience).
Other airline websites I've used in comparison are much much worse. Finnair, SAS, Swiss (Lufthansa), EasyJet, AirBaltic, LOT... much slower, clunkier, and buggier. (Again, in my experience.)
As for the actual experience of flying with them, of course it's not luxurious, and you need to accept that strictly enforcing their rules is how they can keep their prices down. So I'll go against the grain and say that I have no sympathy for the people that show up at the gate with two oversized bags and make a scene because they're asked to pay for them.
It might be because I got accustomed to it, but - while you indeed need to decline extra after extra - the overall process seems sufficiently clear and straightforward, and most of all both the website and the app are quick and bug-free (in my experience).
Other airline websites I've used in comparison are much much worse. Finnair, SAS, Swiss (Lufthansa), EasyJet, AirBaltic, LOT... much slower, clunkier, and buggier. (Again, in my experience.)
As for the actual experience of flying with them, of course it's not luxurious, and you need to accept that strictly enforcing their rules is how they can keep their prices down. So I'll go against the grain and say that I have no sympathy for the people that show up at the gate with two oversized bags and make a scene because they're asked to pay for them.