My company tested these transparent OLEDS or TOLEDS to deploy in our venues. It may seem like this is a gimmick, but it's transformative in digital interaction. Let me share a thought experiment. Have you ever been to a sports bar where there are TVs just everywhere and it's great when there's a big game but a huge distraction otherwise? TOLEDS do an incredible job at solving this and allow for some super awesome integration. For example, what if your bar counter had a glass top that could also double as a screen for you to use (Yes they can be touchscreen as well and only accept inputs from designated areas if needed).

I think the big thing here is also allows for transparency with objects and can be great for way finding or augmentation and disappear when not needed.

Some thoughts after using them extensively.